Strategy

In a challenging market environment, Cukurova Makina is geared to expand and develop its dealer network in global, demonstrating an even greater competitive advantages in all markets where it has presence. To that end it will maintain its product initiative and further increase its market shares in a large number of sales markets. As a growing brand, building a positive image is a key success factor for binding customers emotionally to the Cukurova brand. Our goal is therefore to keep steadily improving our brand image position and our attractive product range by achieving synergistic cooperation between our staff, business partners and customers .